The Business of Fashion

The Business of Fashion

@BoF

Followers1.8M
Following991

Follow for breaking news and fashion business intelligence. Home of the #BoF500. Subscribe to our daily newsletter: https://t.co/TjNuhdadsl

London
Joined on December 26, 2008
@BoF Statistics

We looked inside some of the tweets by @BoF and found useful information for you.

Inside 100 Tweets

Time between tweets:
2 hours
Average replies
1
Average retweets
8
Average likes
21
Tweets with photos
10 / 100
Tweets with videos
0 / 100
Tweets with links
0 / 100

Rankings (sorted by number of followers)

8. in country United Kingdom and category Magazines & Journals

28. in country United Kingdom and category Media

93. in category Magazines & Journals

242. in country United Kingdom

507. in category Media

Fun Fact

While the average religious leader can expect one retweet for every 500 followers, the average musician only sees one retweet for every 30,000 followers.

Premiering at Venice Film Festival this September, the film will explore the life of Salvatore Ferragamo. (via @AnOtherMagazine) https://t.co/Wat8C9bg71

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Despite their non-visual nature and limited reach, podcasts are becoming a popular communications tool for fashion companies. https://t.co/iz5O8zyG41

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Racism is firmly entrenched in the fashion industry, argue Jason Campbell and Henrietta Gallina. https://t.co/cL2fWd5pI8

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In this brand new member-exclusive online learning series, you will learn how to build a better fashion brand across the value chain, from design decisions to buying and manufacturing, and the key metrics for measuring success. https://t.co/81cplnARe8

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Between the coronavirus pandemic and the reignited Black Lives Matter movement, it’s more important than ever for founders to humanise their brands and highlight their values. https://t.co/66MwiUepKV

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An explosion that rocked Beirut this week damaged or destroyed the headquarters of internationally renowned couturiers like Elie Saab, Zuhair Murad and Rabih Kayrouz and came at a time when Lebanon was already facing economic collapse and the coronavirus. https://t.co/GAVcPufATV

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As part of our series revisiting his top fashion shows of all time, Tim Blanks reflects on Junya Watanabe Men’s Autumn/Winter 2006. Read the full review now: https://t.co/SDW1Om4nVO https://t.co/2389QUrxN9
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As part of our series revisiting his top fashion shows of all time, Tim Blanks reflects on Junya Watanabe Men’s Autumn/Winter 2006. Read the full review now: https://t.co/SDW1Om4nVO https://t.co/2389QUrxN9

Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong. https://t.co/XwBapwxuVu

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Adidas AG’s sales are bouncing back more rapidly than expected. https://t.co/gsw29FgHzL

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Do you have a bachelors degree in business, marketing or IT? @StJohnKnits is hiring an Ecommerce Director: https://t.co/nOpCQ7VjL5 https://t.co/Ori0h2FUeH

Do you have a bachelors degree in business, marketing or IT? @StJohnKnits is hiring an Ecommerce Director: https://t.co/nOpCQ7VjL5 https://t.co/Ori0h2FUeH

The pros and cons of having a famous or outspoken face at the helm. (via @Fashionista_com) https://t.co/7jqKs9QKCz

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The eco-efficient performance fibre is used by The North Face, Stella McCartney and more, and offers brands a sustainable alternative to traditionally non-recyclable materials. In partnership with @SoronaFiber. https://t.co/pDWap5YPP0

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The retailer, facing growing pains of its own, is launching a new 'Innovators Programme' to bolster the fledgling labels that help set it apart from competitors in a crowded luxury e-commerce market. https://t.co/01zSV22CFy

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Kevin Fegans recalls how he was forced to ignore microaggressions and compartmentalise his feelings on race relations in order to pursue his career aspirations. https://t.co/LslRB0rJDC

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H&M has suspended several employees after a new hat for the Swedish retailer’s chain & Other Stories was given an internal product name that contained a racist slur. https://t.co/6JZUQ0P1Y2

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Urban thoroughfares like Fifth Avenue and Bond Street have been hit hard by the pandemic. What happens to flagships now? https://t.co/xK2Fw2Oh4d

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L’Oréal employees in New York are being asked to return to the office despite Covid-19 fears or risk losing their jobs, according to CNN. https://t.co/M77ZbN2uYu

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The launch of Reels escalates a bruising fight between Facebook and TikTok, with each casting the other as a threat. https://t.co/BIqS2hX65t

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The American brand reported a loss of $1.82 per share, worse than the $1.73 analysts were expecting. https://t.co/vzbCmQ28y9

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Analysts predict the Japanese retailer's focus on practical, everyday clothes could help it weather the coronavirus downturn better than its global peers. https://t.co/vOyjeMTUEk

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